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If there are multiple ads in an AdPod, then they need to have different AdServingIDs.

this allows multiple tracking services to consolidate and normalize their data and provide a holistic view.

The use of such an ID is evident and crucial.

AdServingID: As per IABвЂ™s definition, Any ad server that returns a VAST containing an ad must generate a pseudounique identifier that is appropriate for all involved parties to track the lifecycle of that ad.

Some of the common identifiers are shown below SomeColaCompany Several identifiers are included in a VAST tag to know precisely which ad was displayed to the user. This element can include an optional version number as well. The adsystemelement indicates a descriptive name for the system that serves the ad. With that understanding of how VAST works, letвЂ™s take a look at a VAST tag and understand what the different XML elements mean and how they can be used. this continues until the player has received an InLine response at which point it can execute the ad.the ad server responds with a VAST that might be an In-Line response with information to play the ad, or a Wrapper response to redirect the player to another server.when the player reaches an ad cue-point during video playback, it sends a VAST request to an ad server.You can see how Client-Side Ad Insertion works from this diagram provided by IAB. Server-side Ad Insertion: here the server stitches ads into the media directly and then serves the ad to the media player.Client-Side Ad Insertion: here the client (media player) requests ads from an ad server and displays it to the end-user at the appropriate time.We will do a deep dive into the differences between client-side ad insertion and server-side ad insertion in a future article, but, for now, letвЂ™s understand the basic difference In general ads can be served either client-side or server-side. LetвЂ™s take a look at some of the important XML tags in the VAST template. In this article, we take a look at how VAST works, and some of the important metadata that is usually present in a VAST tag.

#VIDEOHUB VAST VALIDATOR DOWNLOAD#

Having a universally accepted standard allows for interoperability, compatibility, and a clean-break in the interfaces to drive plug-and-play product design and development.ДЄ VAST tag is essentially an XML Schema that contains details on where to download the adвЂ™s media, identifiers, the length, format, duration, tracking information, pricing, etc. Launched in 2008, VAST has played an important role in developing a universal standard in ad delivery. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a media player.

VAST is a template for structuring ad tags that serve video and audio ads to media players. VAST (Video Ad Serving Template) is defined by the IAB ( Interactive Advertising Bureau) as follows вЂ“ LetвЂ™s understand what VAST is, and how it is defined. In todayвЂ™s tech deep-dive, letвЂ™s take a look at one of the several parts that make up the ad-delivery ecosystem вЂ“ the VAST tag. There is engineering involved in preparing the ads for delivery, communicating between an ad server and a media player, the actual delivery process, quality assurance, and ad analytics вЂ“ all aimed at ensuring that your experience is good! However, ad insertion is not easy and involves several moving parts that need to work together in harmony. This is in contrast to other monetization schemes like SVOD, TVOD, and PVOD where you (almost always) have to pay before you can watch anything.

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